Independent Living & Accessibility Survey Reveals Surging Interest in Home Safety Projects

Modernize Home Services, a home services marketing platform, unveils insights from its latest Independent Living and Accessibility survey. The survey of nearly 11,000 consumers, spanning trades such as solar, stairlifts, medical alerts, flooring, windows, roofing, HVAC and bathrooms, shows homeowners prioritizing their safety, comfort and concern for their aging loved ones.

Survey results show 68% of homeowners expressed a heightened interest in exploring independent living for themselves in the next 12 months. In addition, 8% of respondents indicated an interest in pursuing an accessibility project for a loved one who plans to age in place; this is a shift from 5% the previous year. Additional survey highlights include:

• 47% plan to remodel the entire bathroom when installing a walk-in tub
• 46% express interest in walk-in tub costs and financing a project
• 29% have established a budget for independent living improvements (while 70.87% have not set a budget)
• 17% plan to explore walk-in tubs
• 17% will consider non-slip flooring for safety improvements

Of those surveyed, 36% report living in their current home for more than 20 years, with another 19% living in their existing home for between 11-20 years.

“The recent surge in interest for independent living and accessibility projects indicates a strong desire among homeowners to ensure safety and comfort for themselves and older family members,” observes Cassie Morien, director of strategy for Modernize. “Our survey data details the types of aging-in-place projects homeowners want to pursue and how those projects are prioritized by consumers today.”